Patricia Thacker joined the Treeline team with a background in the travel and tourism industry. She currently serves as the Associate Executive Director for the Travel and Tourism Research Association, providing client service, management, marketing/communications, marketing research, and operational support. Patricia also supports the Canadian Coalition of Women in Engineering, Science, Trades and Technology (CCWESTT). Patricia has been delivering research-based solutions and insights to destination marketing organizations and tourism and leisure businesses since the 1990s. Her early career was focused on international consumer research, while more recently she has worked with museums, attractions, domestic destinations, and associations. Patricia earned her Bachelor of Business Administration Degree from the University of Ottawa in 1995.